Site Structure and SEO: 5 Ways to Create an SEO-friendly Site Structure

Site Structure and SEO_ 5 Ways to Create an SEO-friendly Site Structure

When it comes to SEO, on-page SEO factors, link building, and keyword study consistently take precedence over technical SEO factors such as Site Structure.

There are several ways site arrangement impacts your SEO. While these issues may seem complicated at first, more often than not, they are easy to fix.

In this article, we will help you realize the importance of site structure in SEO and analyze some of the ways you can make an SEO-friendly site structure.

Top 5 steps to SEO friendly site structure is Important for SEO

With an organized website structure, all of your search engine optimization efforts can amount to nothing. Here are some key reasons why site structure issues for SEO:

1. A Fantastic Website Structure Makes Website Crawlability

Site Crawlability is a search engine’s ability to crawl through your website’s whole text content to ascertain what the site is about.

According to Matt Cutts, former leader of the webspam staff at Google, website crawl ability is your number one variable for preventing indexing problems on Google.

Web crawlers like Googlebot crawl a website’s structure to include its pages to search engine index. Their whole aim is to crawl and index the content for search results. Having a fantastic website architecture will make it easier for visitors to crawl and index the pages on your site.


2. A Fantastic Site Structure Provides Your Site with Sitelinks

Sitelinks are hyperlinks to website subpages that appear under certain Google listings to be able to help users navigate the site.

Sitelinks are awesome from SEO view. They improve the navigability of your site, point users to base content on the website, and even enhance your brand’s standing.

But how can you receive site links?

Google analytics

You can’t add any site links on your own. Google uses secret automated algorithms to create site links for your website. To put it differently, Google’s calculations award websites with links. Among the facets that Google takes into consideration while awarding site links is a website’s structure.
If your site’s structure is strong, chances of your website getting website links are rather high. On the other hand, if you have a poor site structure, it’s highly unlikely your site will ever receive website links.

3. A Fantastic Website Structure Enhances User Experience

A fantastic website structure offers much-need clarity to customers and makes them remain on the dwell time. An organized arrangement improves live period and reduces bounce speed, resulting in good user experience which is an important ranking factor on Google.
An awful website structure, on the other hand, results in bad user experience which can have a negative influence on your SEO.

5 Steps in Developing an SEO-friendly Site Structure

Now that you know the importance of having a good site structure, let’s examine some of the steps in establishing an SEO-friendly website structure for your site.

1. Plan Your Website Hierarchy

If you are starting your site structure from scratch, it is a good practice to plan your website’s hierarchy before you start creating your web pages.

Here’s an example of a site Source:


Maintain your site hierarchy simple and organized. Make it simple for crawlers as well as users. Don’t have too many primary classes (2-7 are perfect) and equilibrium the number of sub-categories within each main class.

2. Optimize Internal Links on Your Site

In accordance with Moz, inner links are significant for three reasons:

1.They enable users to browse a website.
2.They help establish data hierarchy for the specified website.
3.They help disperse link juice (rank power) around websites.

You cannot build an SEO-friendly site structure without inner links. The simple notion of internal linking is to get every page on your site some hyperlink to and a few link from another page on your website.


Several websites make the mistake of concealing their most important links in ways that web crawlers can’t access.
Internal linking makes a web crawler’s task easier by pointing out what pages are important on your site and how you can get there. Moz recommends using descriptive keywords in anchor text which give a sense of the subject or keywords the source page is hoping to target.

3. Produce a URL Structure that Matches Your Site Hierarchy

You need to ensure your URL construction matches your website hierarchy.The ideal URL structure should be like this: Category -> Sub-category ->Product.

Should you use a CMS such as WordPress, then it is rather straightforward to make search-engine-friendly URLs. Go to Settings -> Permalinks in your dashboard and select a hyperlink construction option that includes your article title within the entire URL.

By default, URLs in WordPress websites look like that:

Pick the choice ‘Post Name’ to create your URL look like that:

This will make your own URL SEO-friendly, allowing you to include your target keywords.

4. Create Your Website Navigation in HTML or CSS (Avoid Javascript and Flash)

Keep your coding easy by creating your site navigation in HTML or CSS.

5. Produce a Shallow Depth Navigation Construction

Perhaps the most challenging part of having a good website structure is developing a shallow site.

However, what exactly is a shallow website?

According to a marketing expert, Sujan Patel, a shallow site is “one that requires three or fewer clicks to achieve each page and is a lot more preferable than a deep website which demands extended strings of clicks to observe each page on your site.”
The navigation structure of your site should follow the site hierarchy. Therefore, you have to be certain that all the important pages are easily navigable to users. Having a shallow thickness navigation structure is great both from user expertise and SEO perspective.


Website structure is important, yet often overlooked, an aspect of creating an SEO-friendly website. The better your site construction, the better your chances of ranking high in SERPs. So make sure that you spend enough time in creating a website structure that search engines will love.


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